MIRATO has devoted its attention to only one sector: beauty and self-care since its creation in the 1960s
MIRATO is a reality that goes back to the years of economic boom that contributed to the history of Italian cosmetics, searching for new trends today, looking into the future with enthusiasm and strength. A multifaceted beauty that plays a decisive role in the life of every person, man or woman, adult or child, East and West...
The philosophy of this biggest Italian manufacturer is to satisfy the infiniteq request of every person, helping them find the best version of themselves through cosmetic products, accessible to everyone, respecting different cultures and the environment. Brand awareness and reputation is the fundamental strength of MIRATO, which serves as a guarantee and catalyst for subsequent successful development.
Nowadays MIRATO is a major player at the Italian hygiene and beauty market, leader in all major segments of personal hygiene and hair care. The company's products are widely known outside the country. So far, the company has introduced its products to 65 international markets. Most of the products are made in Italy in three production facilities located in the provinces of Novara and Genoa.
In Ukraine, MIRATO products have been represented since 2001. The most popular in Ukraine is INTESA Styling - a line which can be used in beauty salons and at home as well. High quality products, good fixing of the products, ease of use and the ideal price/quality ratio are appreciated by the Ukrainian consumers. This line is used for all hair types and hairstyles is distinguished by its convenient format and bright design.